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Everything you create in Macaly is built with AI. Some laws, including the EU AI Act, require people to be told when they are interacting with an AI system or looking at AI-generated content. For the projects you publish, Macaly handles part of this for you and part of it stays your responsibility.
This page describes what Macaly does for you and where your responsibility sits. It is not legal advice. Whether disclosing AI interactions or AI content applies to you depends on applicable law and how you use your project. If you are unsure, talk to a legal advisor.

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What’s built in

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On published projects

Projects you publish carry two markers:
  • A machine-readable tag. Macaly adds <meta name="ai-generated" content="true"> to the site’s head when you publish.
  • A visible badge. Published projects show a Made with AI in Macaly badge. On the Free plan this badge cannot be hidden. On Pro and above you can hide it in Settings → General.

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On generated media

Images, audio, and video produced through Macaly carry whatever provenance markings the underlying provider applies, such as SynthID or C2PA. Macaly does not strip these markings.
Do not intentionally remove or circumvent these markers where doing so would break the law that applies to you, see section 3.13 of the Terms of Service.

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What’s in your hands

Macaly’s disclosures cover Macaly. They say nothing about what your published project does, or what you do with its output. Those obligations stay with you.

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AI features you add to your project

If your project includes something like a chatbot, content generation, AI summaries, or anything else powered by AI, your end users need to know they are communicating with AI. Macaly does not add that notice for you, because it is part of your application rather than the platform itself. You can ask the agent to add it, for example as a short note above the chat window.

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Content you publish

The Made with AI in Macaly badge discloses how the site was built. It does not disclose anything about the content on it. If you publish text, images, or media that were generated by AI and your context calls for a disclosure, adding it is up to you.

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Synthetic media

Content that convincingly depicts real people, places, or events but is generated or manipulated by AI carries stricter obligations under the EU AI Act. If your project produces or publishes this kind of media, look into which rules apply to you before you ship.

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Practical examples

The badge on your published site shows the site was built with AI in Macaly. Whether you also need to disclose that the copy itself is AI-generated depends on applicable law and the specific use case.
Your end users need to know they are talking to AI rather than a person. Ask the agent to add a visible notice at the start of the conversation or above the chat window. Macaly’s own in-app notice does not carry over to your project.
That is fine. What changes is that your site no longer carries a visible AI disclosure, so if your use case needs one, showing it is now entirely up to you.
Images generated through Macaly carry whatever provenance markings the provider applies. If the images could pass for real people or real events, additional transparency obligations may apply to you.
Transparency obligations still apply to the people using the tool, even when they are your own colleagues.

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Reviewing your project with the agent

The agent can help you find the places where a disclosure might belong. Ask it in plain language:
See Building secure apps for more on working with the agent.