A Google Ads reporting dashboard built on top of a connected ad account. Spend, clicks, impressions, CTR, and conversions land in one view, with interactive charts and a live campaign table. Built to give marketers and clients a single source of truth.
With the Google Ads account already connected, I built the dashboard around the real data. KPI cards up top, a performance chart, and a campaign table underneath.
Build a Google Ads reporting dashboard from my connected account. Show top-level KPI cards for total spend, clicks, impressions, CTR, and conversions. Add a line chart for performance over time and a bar chart for campaign-level breakdown. Include a data table listing each campaign with its key metrics.
Then I made the chart interactive. Toggle buttons switch between spend, clicks, impressions, and conversions, and hovering any point on the line shows the exact numbers for that day.
Make the performance chart interactive. Add toggle buttons so users can switch which metric is highlighted. Add a hover tooltip on the line chart showing the exact date along with clicks, conversions, and impressions for that point.
Last, I added alerts so nothing gets missed. A notification flags any campaign nearing its daily budget limit before it overspends.
Add a notification system. When a campaign's budget utilization crosses a threshold (like 97% for the day), show an alert naming the specific campaign so it doesn't run over budget unnoticed.
The dashboard runs on a real Google Ads account connected through Macaly's integrations. Campaign data syncs in directly, so the numbers on screen match the account, not sample data.
Five top-level KPI cards cover spend, clicks, impressions, CTR, and conversions. Each card shows the current period total alongside a delta badge for change versus the prior period.
The performance chart toggles between spend, clicks, impressions, and conversions with a single click. Hovering any point on the line surfaces the exact date and its clicks, conversions, and impressions in a tooltip.
A notification panel behind the bell icon flags any campaign approaching its daily budget limit, naming the specific campaign so nothing overspends unnoticed.
A white-background layout uses Google Ads blue as the accent color, consistent card shadows, and a clear typographic hierarchy with a sans-serif system font stack. The result looks polished enough to hand directly to a client.
